Monthly: October 2010

25 Oct


Freelance Market Trends Report Q3 / 2010


DoNanza, the largest search engine for work-from-home and freelance jobs, released today its quarterly State of the Work-From-Home and Freelancing Economy.

Most CMS Sites Use Wordpress While the Largest Budgets Go to Drupal Developers

CMS platforms enable business and individuals to launch a web site, blog or online application and to easily manage the content within. Although the platforms are known for their ease of use, launching something that is beyond basic requires professional help. In the CMS freelance world this might mean a developer, a graphic designer, an SEO expert and other professionals. DoNanza's report reveals several interesting facts about how the rivaling CMS/Blogging platforms fared in the third quarter of 2010, most notably WordPress, Joomla and Drupal

CMS Professional Project Demand is Showing Extraordinary Growth

CMS project counts are growing rapidly, quarter over quarter, with an average growth of 49 percent. There is no reduction in project count for any of the CMS platforms.
In Q3 2010, Wordpress projects in the DoNanza Universe grew by 61 percent, with Joomla growing at 38 percent and Drupal at 26 percent.

Wordpress is Peerless in Terms of Demand for Professionals

In terms of number of projects, WordPress is a clear winner, cementing its hold on the market with more than 6 times the amount of projects in comparison to Drupal. Joomla finds its position exactly in the middle in terms of number of projects.

Drupal Professionals are the Highest Earning

Looking at the average project budget, opportunities for Drupal consistently came in with an average project budget that was more than twice as much as the average WordPress/Joomla budget in the DoNanza Universe. This makes Drupal a clear winner in terms of revenue opportunity per project.
"Growth in freelance projects for certain technologies can tell us where the market is trending even before the finished projects impact market share" said Liran Kotzer, CEO of DoNanza. "Last quarter we noticed the sheer growth in demand for HTML5 and iPad developers. This quarter, in CMS platforms, we're seeing WordPress break out of the pack, while Drupal is becoming a great skill set for those looking for programming centric at-home work that is lucrative and differentiated. This is a result of the relative complexity and higher customization levels that Drupal projects usually have".

Different CMS Platforms Call for Different Skills; Some Platforms are Easy to Use, Some, Like Drupal, Require Site Building Freelance Work, and Others, Like Joomla, Are into 3rd Party Development

Projects data also shows the difference in project type depending on the CMS/Blogging Platform.

Site Development as % of Total Projects

"Our DoNanza Universe data verifies the belief that most people start out with WordPress on their own" said Kotzer. "Only 18 percent of the total WordPress projects are site building, while 31 percent of Drupal projects are site building.It means that with Drupal people are seeking at-home-work freelance support from the get-go and not trying to build the initial site by themselves, as with WordPress".

3rd party Development as % of total projects

Other CMS/Blogging platform characteristics are also verified in the DoNanza data, as 29 percent of Joomla projects are 3rd party development with WordPress 3rd party work only at 16 percent and Drupal at 20 percent. "This proves that Joomla have a very active market allowing people to create and sell the third party extensions they have created for other Joomla platform users", said Kotzer.
"More businesses and individuals will keep using CMS platforms as a way to express themselves and do business" said Kotzer. "Currently each of the platforms has its own relative advantages, and we are curious to see how the differences between them will play out in the future. In the meantime, all of us benefit from the competition by getting much more flexible infrastructures with and advanced features."

Q3/2010 - The top 50 Requested Skills

Changes in Top 50 Requested Work-from-Home Skills Show a Rise in iPad and Android Development
Top 50 Requested Skills Q3/2010
#Rank Skill Rank Change #Rank Skill Rank Change
#1 PHP - #26 Social Networking +4
#2 Translation - #27 JAVA -3
#3 HTML - #28 Research -3
#4 Graphic Design +2 #29 .NET -6
#5 Website Design +7 #30 Excel -1
#6 SEO -1 #31 Advertising -3
#7 Wordpress +1 #32 Lead Generation -1
#8 MySQL -4 #33 Sales -
#9 Photoshop -2 #34 Ghostwriting +1
#10 CSS -1 #35 XML -1
#11 Flash - #36 XHTML +3
#12 JavaScript +2 #37 Academic Writing -1
#13 Article Writing -3 #38 Magento +6
#14 Data Entry -1 #39 SQL -1
#15 Internet Marketing +3 #40 iPad +12
#16 Logo Design +1 #41 Android +20
#17 Joomla -1 #42 Technical Writing -5
#18 Copywriting -3 #43 Drupal -3
#19 AJAX - #44 Animation -2
#20 Facebook - #45 Data Processing -2
#21 iPhone - #46 Video Service +1
#22 Link Building +10 #47 Linux -1
#23 Illustration -1 #48 jQuery +16
#24 Content Writing +2 #49 ASP -4
#25 e-Commerce +2 #50 SEM +7

Mobile Application Development Growing at a Healthy Clip

  • According to the DoNanza Universe, iPhone Application development project counts have increased by 43 percent compared to the previous quarter, keeping in line with the general growth in freelance jobs. On the other hand, Android Development projects almost doubled with 99 percent growth (increasing their rank by 20 places) growth and iPad projects growing 75 percent (increasing their rank by 12 places).
  • Average budget size for iPad development increased to $1800 with Android coming in close by at $1770. But the popularity of iPhone application development also means the market may be experiencing a glut of work-at-home developers, as iPhone application development budget sizes have dropped from an average of $1750 last quarter to $1430 this quarter.

Online Ecommerce Infrastructure Shows Virtuemart Gaining Momentum

In terms of ecommerce infrastructure projects, Magento is the highest ranking skill, at # 38, with oscommerece coming in at # 53 (not shown in the table). However, Virtuemart projects, the Joomla e-commerce platform, grew at 137 percent with Magento and oscommerce at 50 percent and 42 percent and Zen cart lagging at 29 percent growth.

Online Freelance Jobs Growing Rapidly

A key finding is that work-from-home project counts increased by a hefty 45 percent over the previous quarter. Most of the projects required skills in software development or graphic design, while marketing, writing and translation projects were popular as well. "The freelance economy is showing strong growth", said Kotzer. "The increase in project count shows that businesses and individuals understand that finding an online freelancer is not an exotic choice to run a business. It is becoming mainstream, with the best value for money. We know this firsthand – DoNanza has tens of excellent freelancers under its hood."