We can never better reiterate the effect of the global financial crisis to the economy and employment rate in countries all over the world. It is like a widespread disease that affects almost everyone connected to the chain of the business industry. In fact, even a work-from-home mommy is greatly affected by this sudden turn of events. How? Read on
The economic recession has led to thousands of layoffs which made most of these unfortunately affected people turn to freelance jobs as a source of living. This is not supposed to be a problem at all. For the most of it, it is even a blessing in disguise as it will help a lot of people learn to do freelancing and of course, learn how to be resourceful in a considerably tough time such this. Very good then, but have we ever thought about for the tenured freelancers and the work-from home mommy we’ve mentioned earlier? Without much thought, we can be certain that this movement in the freelance world only spells out one thing for them: C-O-M-P-E-T-I-T-I-O-N!
They need not fret though as honeys are always available for a ready and hard-working bee. Below are the things that you can do (if you are a tenured freelancer yourself) to keep the flow of work and income favorably steady despite the competition.
Know how to play it— and play it right!
The first thing that you will need to do in order to keep yourself in demand despite the presence of your rivals is to strategize. How can such be done? Well, it is fairly easy. You just need to make sure that your strategies point out to a single direction— towards you! You need to be more visible! By this we mean that you try all options possible to be seen as a value provider in your field—someone with proven excellent work history and someone who can be trusted. Update your portfolio and add more recent projects. Create a testimonials page in your website. Finally, when everything’s ready, check out www.donanza.com for projects that can keep you occupied. A rule of thumb: Look for work as they’ll never look for you no matter how awesome you are.
Be Customer Service Oriented
You’ve read it right. You will have to be customer service oriented because now that the competition is as stiff as ever, you’ll need to be able to separate yourself from the lot! Keep in mind that the sole difference that you have with your closest rival is not the product or the service that you offer, not even the price; but how you deal with clients and with the projects they’ve entrusted you. Stock on professionalism and you’ll surely have enough to keep you up during the dry days.
Be Better, Do Better
Repeat business is always good business. For one, you’ll never have to invest much on a regular client (read: drafting your cover letters and time spent on interviews) and of course, you’ll never have to look for work— they’ll find you whenever they need you! So, how does be better and do better relates to this? Simple— pretty much similar to all other kind of clients, a regular client will have dynamic needs— and you need to meet these needs or else they’ll move on to another provider. These needs can range from a project requiring a new skill in your field to a project requiring a skill that can add value to your already formerly excellent work. Simply put, you need to learn continuously to keep your stream of work healthily flowing.
Now that you are already equipped with the things that you’ll need to keep your business ‘alive’ despite other competitive freelancers coming in, it is now time to think about sharing jobs. Find freelance jobs that you can work on. Never entertain more business than what you can handle. Never be greedy. Give others a chance while you try to keep yourself as productive as before. This is the real essence of a healthy competition.