Failure to market at the right time is one of the biggest mistakes a freelancer can make. When you’re busy, it seems there’s very little need to promote your services, but that’s just the time when you should do it if you want to make sure you have no slow periods. Market when you’re busy and you will be able to take your pick of interesting projects. That won’t happen if you wait until you are desperate for any job. Marketing is a year-round activity, but that doesn’t mean it has to be hard work. There are two ways to market – actively and passively – and a combination of both will get you the best results.
[Caption: good marketing combines having your skills on display and actively promoting them]
Passive Marketing Continue Reading