What text should be included in the main part of the logo? DiscoverYou Who do you think you are? We are a group of 3 women who will run a training service about the DISC system. The DISC system helps to define who we are as people. It helps us to understand why we think, feel and communicate in a particular manner, and more importantly helps us to identify the same thing in others. With this knowledge we hope to empower people to communicate better with their clients, prospects and even family and friends. Our service will comprise a range of products which will include downloadable reports, programs and in-house training. Our primary message that we want to get across is that we help people how to recognise and put the pieces together/understand who they are, how they interact with others, and how to integrate successfully in any given situation with any type of person. What type of product or service do you offer? Delivery of training on personality types to organisations/companies promote to enhance the people management process How long have you been in business? 01/4/09 What do you hope to accomplish with your new identity? Stand out to attract mainstream organisations with training budgets for personal development of staff. What are your long term goals? Rollout across the UK, with a vision to expanding consultants within the company. Franchise? When is the deadline for final entries before choosing a designer? March 18th Audience Profile: Managers, or business owners. More likely to be aged 35-55 Please describe your existing audience sales teams varying, managers team leaders business owners Who would you like to add to your audience? Schools/ nhs/large organisations Perception/Tone/Guidelines: What type of logo would you like? A symbol or play on words. DISCoverYou which is the company name needs to be shown in some way. Do you have any colours in mind for your logo? (if so, why?) We intend to use this website design - http://themeforest.net/item/post-it/..._preview/55417 so this will help you to decide upon color and we leave this up to your design expertise. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No Communication Strategy: What attributes would you like your logo to reflect about your business? The inner you - The uniquness of our business training on relationship building, communication Something to indicate understanding yourself, understanding what makes you and others tick What is your tagline or slogan? Organic at present, some thoughts on what it maybe: communication skills for life What is the overall message you are trying to convey to your target audience? Positive communication starts first from understanding themselves and then moving onto empowering others with that understanding through positive communication. Where will your new logo be used? Primarily website, blog, twitter page etc. Secondary letters and business cards Competitive Positioning: Who are your competitors and what do you think about their logos? At present no major ones within the UK List competitive URLs if possible No. 1 competitor - www.elementsconsulting.co.uk http://www.goldisc.co.uk/ http://www.itda.com/ http://www.4sight4business.co.uk/ http://www.bwjenterprise.co.uk/ What sets you apart from your competitors? Identifiable 3 women using DISC profiling in daily lives and bringing this to teams with real-life situations. Targeted Message: State a single-minded word or phrase that will appropriately describe your company: ‘Identify, understand and communicate‘ Keywords: Logos