What text should be included in the main part of the logo? JSS JerusalemSpiceSpace.Com What type of product or service do you offer? Herbs and Spices sold and used in Israel, Jewish, or Middle Easern Ethnic Cooking How long have you been in business? We are going online ASAP What do you hope to accomplish with your new identity? Become major export brand and also develop online community and cooking blogs and forums. Anyone who loves Jerusalem and cooking will have a place in our online home What are your long term goals? To become a major export brand. When is the deadline for final entries before choosing a designer? August 20 Audience Profile: Please describe your existing audience None. Potential, primarily Anglos from US, England, Aussies Who would you like to add to your audience? Europe Perception/Tone/Guidelines: What type of logo would you like? not nailed in, please be creative Do you have any colors in mind for your logo? (if so, why?) Green, Mustard, Orange, red (spices and herbs are colorful) Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? No, but please no crosses or religious signs that aren't Jewish. Keep it as generic as possible. Our website is about including all who love Jerusalem, not excluding. Communication Strategy: What attributes would you like your logo to reflect about your business? fresh from the market What is your tagline or slogan? A little (or small) taste of Jerusalem at your address What is the overall message you are trying to convey to your target audience? spices, jerusalem, wide ethnic variety, quality Where will your new logo be used? Online store, labels, business cards, paraphernalia Competitive Positioning: Who are your competitors and what do you think about their logos? no one else from Israel is selling online for personal import/export . we're first List competitive URLs if possible What sets you apart from your competitors? There are other online stores. We're the first from Jerusalem, Israel Targeted Message: State a single-minded word or phrase that will appropriately describe your company: Feeds Body and Soul Mission Statement: Online Store: We provide quality herbs, spices, and seasonings from Israel that enable our customers to prepare nourishing food and beverages - for the body and the soul. Our store serves an international clientele that enjoys paying for quality products. Our employees are partners in our success and for this reason we pay our employees a living wage that enables them to feel happy and satisfied working with us. We encourage customers and employees alike to contribute to our online community by submitting interesting articles, videos, recipes and cooking advice. We reward commercial ingenuity from our customers and employees that promotes our sales and profits. Keywords: Logos