Dates: Start: 18-Aug-10 GMT End: 25-Aug-10 GMT Awards: Award 1: $250 Public Brief: Business Name Group Customer Master What is the exact name you would like in your logo? Group Customer Master What is your industry? B2B suppliers and staff Describe the target audience for your logo Business managers seeking customer databases for business operations What are the top 3 things you would like to communicate through your logo? A simple, clean and friendly way of accessing/storing information Inviting and not soulless Joining multiple sources of data together to make them easily accessible What logo styles do you like (text only, image only, text and image, etc.)? Convergence of water Clean, stylish, modern Polished, glossy appearance Simple drop of water Streams of water coming together Stylised waterfall Pipes or water channels (not too industrial looking) What colors do you want to see in your logo? Must work in black & white/reversed Blue and silver Light colours Rainbow reflecting multiple brands within a single form Simple colour scheme Vibrant but not overwhelming What colors do you NOT want to see in your logo? Not green or red Not aggressive or gloomy Where will your logo be used (print, website, etc.)? Print and web Do you have other info or links you want to share? Must not look like water logo for a city or town Must not be misinterpreted as a water saving or environmental project Must not be too literal, e.g. a water tank or other physical object Not too cold or uninviting in appearance (e.g. ice) Stylised and simple Must not appear too industrial Water droplet must not appear as a tear or reflect crying Must reflect a convergence in some way Must be uplifting in appearance, not too dark or gloomy Intertwined streams of water rising or falling Weightless water drops floating Not cluttered looking Reflects a precious resource Must have logo/word mark with: 1. 'Group Customer Master' 2. A version with the acronym 'GCM' only Keywords: logo