What text should be included in the main part of the logo?<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /> Nepal Youth Foundation What type of product or service do you offer? We help needy children in Nepal through scholarships, medical care, children’s homes, and more. How long have you been in business? 20 years. What do you hope to accomplish with your new identity? Attract people who may want to donate. What are your long term goals? Raise awareness about our organization and our projects in Nepal , and raise more money. When is the deadline for final entries before choosing a designer? Sept. 14 Audience Profile: Please describe your existing audience People in the Western World who might donate to us. Adults of all ages, but not children. People who are compassionate toward people in developing countries and/or children. Primarily people of middle or upper income. Who would you like to add to your audience? The same people Perception/Tone/Guidelines: What type of logo would you like? Text and image, preferably with an image that can also stand alone. Do you have any colors in mind for your logo? (if so, why?) We’re willing to change our current color palette, but only if we get a suggestion that we feel is truly an improvement. Our current palette includes (in hex and CMYK): red (CC0000; 0,100,100,20), brown (660000; 0,100,100,60), and white, with small amounts of yellow (FFCC00; 0,20,100,0) and peach (FFCC99, 0,20,40,0). Please visit www.nepalyouthfoundation.org to see how we use these colors. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? Years ago, we had a logo with a lotus illustration, and some of us have a preference for a lotus. Preferably, we would like the logo to have something that represents Nepal/Himalaya, children, or both. But we’re open to any ideas. We don’t want anything that’s extremely cute, whimsical, or fun. Please see www.nepalyouthfoundation.org to learn more about our messaging and how we represent our organization. Communication Strategy: What attributes would you like your logo to reflect about your business? What is your tagline or slogan? Keeping Olga’s promise to the children of Nepal What is the overall message you are trying to convey to your target audience? - We work closely with Nepali people and we have deep respect for Nepali culture. - We transform the lives of deeply impoverished children in profound ways. - We are a very effective organization that is making a nationwide impact in Nepal. Where will your new logo be used? Websites, business cards, posters, brochures, newsletters, stationery. Large and small scales. Competitive Positioning: Who are your competitors and what do you think about their logos? List competitive URLs if possible What sets you apart from your competitors? Targeted Message: State a single-minded word or phrase that will appropriately describe your company: Giving impoverished children in Nepal freedom, health, shelter, and education. Please contact info@nepalyouthfoundation if you have any questions. Keywords: Charity Cases, logo, graphic, job, design