GE’s Ecomagination is a large-scale global initiative designed to look at things in a new way. Ecomagination is firmly rooted in the certainty that what’s good for business not only can be – but must be – good for people and the planet as well. GE demonstrates its commitment to Ecomagination through its product innovations as well as via a 360° advertising campaign launching in Fall 2010. As part of the campaign, GE wants to engage consumers to share their personal expressions of ecomagination through an initiative called “Tag Your Green.” You are being asked to produce a :30 to :60 second video The objective of the video will be to encourage new ways of thinking about the environment and foster new “green” attitudes, actions, and behaviors inspired by the Ecomagination message. You should create a video that reflects your personal creative perspective, whether fun, humorous, edgy, dramatic, spirited or surprising. The goal is for viewers to be inspired to share your unique perspective and completely original content. GE will purchase no fewer than four videos for use, at $10,000 per video. The assignment is open to anyone over 18 anywhere in the world. Deadline: October 4th, 2010. Because we’re celebrating Poptent’s 2nd Anniversary, we will also be awarding a $50 American Express Gift Card to every assignment Finalist (as selected by the brand) and every Honorable Mention (as selected by the editors of Poptent), up to an extra $1,000 in awards. Keywords: green, tag, advertising, commercial, brand, media