Over a decade ago, TiVo invented the DVR and changed the way people watch TV forever. Since then, much has changed… including TiVo. Today we not only make the world's most advanced and innovative DVR, it's also world's first "Smart DVR." You can use your TiVo DVR to instantly watch HD movies and TV shows from your Netflix account on your HDTV. Or you can download movies and shows from Amazon. Plus Hollywood hits from BLOCKBUSTER. Subscribe to Hulu Plus and you can stream complete seasons of current TV shows and previous series on your big screen. You can even stream YouTube videos or your favorite music from the free Pandora internet radio service. In short, TiVo now delivers whatever entertainment you want, whenever you want it. Here's the challenge: most everyone still thinks of TiVo as merely a DVR, even though in fact it's a complete home entertainment solution. We want your help. Create a video to introduce the TiVo idea of "Brilliant TV" to the world. Brilliant TV is personal. It's emotional. Dare we say, it's awesome. It's always having your must-see shows waiting for you. It's that movie you want to see, delivered whenever you're ready. It's the music that moves you. It's sharing a hilarious viral video on your big screen. Not an easy challenge, but we know you're up to it. Read the creative brief for all the details – and for some thought starters to get your creative juices flowing. Deadline: September 14, 2011 Keywords: tv, advertising, commercial, brand, media