It's time to get rid of that stained, dirty, dusty, moldy, just plain nasty carpet and replace it with "WOOD". At Lumber liquidators they know that "wood" (hardwood or laminate) is a better choice than carpet, and with their direct from mill prices, they make it affordable and within reach! Once again, Lumber Liquidators is turning to the Poptent community to produce videos that drive consumers to visit their website or stores. Your objective will be to create a compelling 30 second TV commercial that sets up a contrast between "wood" and carpet in a memorable, funny way. Ultimately, videos should leave viewers with a clear understanding of what Lumber Liquidators is all about underscoring their low, low prices and first quality flooring. If you use humor, keep it family friendly with no more than a PG rating. As always, make sure to read the full Creative Brief and Assignment Guidelines before you begin filming. They both contain important info that will impact your shoot. Deadline: February 29th, 2012 Keywords: advertising, commercial, brand, media