Online Marketing Manager/strategist
Job Description We are a start up online company that in need to an experienced online marketing manager/strategist. The role encompasses strategic development, implementation and measurement of all marketing activities with a focus on client acquisition, PPC & SEO. In addition, the Online Marketing Manager is responsible for providing end-to-end management of our Newsletters, utilizing effective online communications to integrate with other marketing programs. Responsibilities • Providing marketing strategies to increase the number of subscribed clients. • Management of strategic marketing partnerships • Site management - overall site management, including interface standards, release schedules, site interactivity and lead generation • SEO - monitoring and continually improving organic search results, working from a solid strategy covering both on page and off page tactics • SMO - manage social media accounts across a variety of platforms using as a member acquisition, event support and brand building tool • SEM - developing and implementing search advertising campaigns as needed • Content - ensures that web content, web offers and online elements are continually evaluated, updated and enhanced Your Background • English MUST be your first language. • Degree level education plus experience in eMarketing strategies and tactics • Strong understanding of internet marketing best practices and standards • Working knowledge of SEO/SEM • Excellent writing and editing skills • Understanding of the web environment and evolving internet tools and platforms used to improve online presence and marketing efforts Keywords: Business Plans & Marketing Strategy, smo, page, marketing, newsletter, advertising, lead, seo, sem, internet, generation, management
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