OUR PURPOSE: DRIVING STRATEGIC SALES Martech is a contracted sales company working to position innovative manufacturers for success in Canada's construction industry. OUR VISION: To leverage our combined skills and talents to be the hottest contracted sales company in Canada. OUR MISSION: To align our manufacturers with core customers to drive profits through strategy and action! In April 2012, our current web site (see ) will be replaced with a new WordPress site. We will be porting some old content over to the new site but we need to drive the launch of the new site with pre-queued articles and then continue to drive the site with new, relevant content 5 or 6 times a month thereafter. We need a savvy writer to help pre-load our new WordPress site with content prior to launch. Our web site will be focused on engineers, home builders, contractors, consultants looking for innovative products to solve problems. We're also targeting manufacturers who want to grow their sales presence in Canada.\ When these people land on our articles, we want them to see that: a) we understand their pain, we know the problem they are trying to solve b) there's a good solution to the problem and we can prove it works c) and we can show the results, the difference between before and after the solution. Your job will be to start with notes and input from the sales team in the field and work up relevant articles for our business audience. You may need to do additional interviews with outside sales contacts to get quotes and background info on the problem, product or project. DESIRED OUTCOMES: We need content that will attract traffic from search engines. At the end of the day, we need relevant articles that will answer a question and give the reader a reason to call/subscribe/connect with us. It is very important that our web site generates sales leads. YOUR RESPONSIBILITIES: - Develop content relevant to Martech's business audience based on the direction and creative brief provided by our team - Manage and cultivate a queue of incoming stories from the sales reps in the field, Martech's manufacturing partners and the industry at large and do the legwork necessary to make them into relevant articles for our target audience - Craft each article into a relevant answer to a specific audience segment (eg. contractors and installers have different questions and problems than end-users and maintenance people) - Write creative copy including headlines, tag lines and feature copy for articles, web content and direct marketing materials. - Ad-hoc writing and marketing projects as they arise YOUR QUALIFICATIONS: - Previous experience in creative writing, literature, journalism, or copywriting - Fluent English including excellent writing, grammar, spelling and formatting - Expertise in web copy, SEO, and online (email) marketing a plus - Portfolio that demonstrates an ability to create compelling copy that quickly cuts to the core issue a reader will care about - Ability to provide the reader with a good answer to "What's in it for me? Why should I read this?" - References or an established reputation on Elance preferred Desired Skills: Sales Writing, Article Writing, Business Writing, Content Writing, Copywriting Keywords: Copywriting, Business, Writing, Sale, Content, Article