HR Masterclass What type of product or service do you offer? Training and Education How long have you been in business? 18 years What do you hope to accomplish with your new identity? Attract HR decision makers to want to be identified with attending our programs, and deciding that their organization needs our programs. What are your long term goals? HRMasterClass will be the de facto HR Learning Event in Asia. When is the deadline for final entries before choosing a designer? 1 week (Thursday, 9 Feb 1200 CST) Audience Profile: Please describe your existing audience Human resource and training professionals, those who are interested in bringing out the best in human capability. Who would you like to add to your audience? Corporate Decision-makers Perception/Tone/Guidelines: What type of logo would you like? Font based. Do you have any colors in mind for your logo? (if so, why?) Dark Blue, Silver. This blends in with corporate logo, but the present logo needs to be perceived as valuable, informative and worth recommending. Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? nil Communication Strategy: What attributes would you like your logo to reflect about your business? Sophistication, practical, expert, trustworthy What is your tagline or slogan? Bringing Out The Best Performance In Organizations What is the overall message you are trying to convey to your target audience? Learning and education, cutting edge research can maximize organizational productivity and returns. Where will your new logo be used? Online, business card, brochure Competitive Positioning: Who are your competitors and what do you think about their logos? nil List competitive URLs if possible www.shri.org.sg www.stada.org.sg What sets you apart from your competitors? Empirical, research based. Real evidence that gives a clearer, safer direction as to what practices to use. Targeted Message: State a single-minded word or phrase that will appropriately describe your company: Empowering Human Resource Professionals With Cutting Edge Knowledge. Keywords: Logos