Company Name: Zil Photography Slogan: What We Do: Portrait photography for seniors, couples, families and children. Our Industry: Internet Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Soft #2 - Feminine #3 - Playful Our Target Audience: The target audience for this client would be primarily female, shopping for either family or children's portrait photography. Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Web 2.0 Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: We like the idea of using softer, feminine colors for this logo. We've attached several predefined palettes that we like. Obviously you're not limited to these, but they will give you an idea of some of the color sets we like. Our Ideas and Additional Information: In a quick sketchup, this layout turned out to be one of the ideas we liked. I don't want to restrict any of the creativity from you as designers but the client does like the idea of a block or tag with emphasis on the letter Z. Specifically, they liked the idea of seeing a more seriffed tail to the right side of the Z that would curve up a little. Here is a link to a layout we liked the most when brainstorming: http://c4256062.r62.cf2.rackcdn.com/layoutidea.jpg Where we will use the Logo: Web, Print, Billboards & Signs, Mugs, T-shirts