In-House Pay Per Click (PPC) and Search Engine Marketing (SEM) Specialist For: law firm (25 lawyers) located in midtown Manhattan Candidate will be responsible for day to day creation, oversight and management of law firm's Pay Per Click (PPC) campaigns. Candidate will also work with Director of Internet Marketing to help identify and implement the latest techniques to improve paid and organic search traffic. This position requires efficiency, flexibility, and the ability to switch gears and work on the day to day fixes. Duties will include: ? Creation of campaigns for search and display network on the major search engines ? Thorough keyword research, selection, and performance analysis with trend analysis for new keyword additions ? Complete negative keyword selection and implementation into campaigns ? Appropriate keyword matching options for superior clickthrough rates and quality scores ? Website and landing page analysis and optimization ? Drafting ad copy that is effective and uses best practices ? Ongoing ad copy analysis and A/B testing ? Development of banner ads ? Choosing the right cost per click (CPC) based on market competition and strategic bid management to optimize our budget and reduce unnecessary costs ? Advanced tracking using Google Analytics and the ability to guide proper tracking code installation for Google Analytics and PPC conversion ? Strategic demographic targeting and ad scheduling ? Work closely with SEO team and writers to develop optimized landing pages ? Identify hidden opportunities ? Click fraud monitoring Qualifications, Skills and Requirements ? Bachelor's Degree from a 4-year college. Marketing, Computer Science or Communications majors preferred ? Must clearly demonstrate Adwords experience in measurable clicks/results ? Knowledge of how PPC fits into an overall online marketing strategy ? Google Adwords Certification ? Google Analytics experience as a performance tracking tool ? Willingness to learn our core target audience and target ad copy accordingly ? High level of organization, attention to detail and ability to effectively multi-task in a deadline driven atmosphere. ? Advanced proficiency in Microsoft Excel ? Demonstrate a desire to keep current and innovate with the latest developments in the PPC/SEO environment Preferred Additional Competencies: ? Google Promoted Video ? Remarketing ? Social media advertising (Facebook preferred) ? Graphic design Desired Skills: Google AdWords, Lead Generation, SEM, Google AdSense, Google+ Keywords: Search Engine Marketing, AdWord, Generation, AdSense, Google, SEM, Lead