Insurance Content & Lead Gen Website
We are looking to rebuild limeins.com from the ground up, much more powerfully. Limeins.com is currently on a simple Weebly platform. We would like to custom build a new version based on PHP / MySQL, LAMP stack ideally, but we would also consider the Wordpress platform. The three major components of the development project include: -Core website ~10 pages, content should be fully managed with a back end admin with separate login. Lime insurance clients should be able to login on the front end and should see a personal client page (to be designed) with policy information. New pages should be added/edited/deleted from the core admin. we will be working separately with a designer to continually modify the CSS sheets, so it is critical that the foundation of the site be built flexibly and ready to receive and track different template versions. -Lead generation form engine Here, we need the entire functionality of the automobile quoting engine found at demoagency.com all the way through to completion, but not tied into the quoting process with insurance carriers. Every single step, every single element of function. It is imperative that bidding teams carefully review the entire functionality of demoagency.com, including save and return capability, the nested dropdowns, and the fully integrated underlying U.S. year / make / model auto database, etc. Form results should be stored in our admin, processed by a web service you build, and pushed into our salesforce.com account automatically. -Analytics We would like to build our analytics accessible from the admin on the piwik platform. In addition to tracking impressions and sources as is standard with piwik, we will be sending query string data with each visitor from paid traffic channels, and we need to create a randomized token for each visitor which will account for all of the parameters in the query string and report this back upon conversions. For example: A user arrives at limesin.com with the following query string in the destination url from a paid traffic network: limeins.com?Type=PPC&Network=Google&Keyword=Auto insurance We will need to capture these parameters and create a unique session ID for this user and track the user's progress through the site and through form completions, such that we will be able to see which traffic type, network and keywords deliver the most conversions (lead form completions). There will be a much longer list of params, this is a sample. So in this example, this user would be assigned a 24 char random alpha numeric code which would form the basis of his session ID. If this user converts, this session ID would report back as a conversion, and the conversion data would flow back into the analytics. We will then need to upload cost data by the same parameters to calculate the ROI for various parameter combinations. We would like to complete the entire rebuild in 3 weeks or less. In order to bid, you must have the following experience, and you must explain this experience in your bid. If you do not address each, your bid will not be considered: 1. Experience building professional content management and lead generation websites 2. Experience building lead gen applications, ideally in the insurance industry 3. Experience using piwik analytics and building robust analytics applications tied into web site reporting 4. Experience implementing with salesforce.com Please review the above carefully, and please bid only after thoroughly reviewing all of our requirements, demoagency.com and detailing your experience regarding the four points above. There will be an opportunity for ongoing cooperation beyond this project, should your team be successful. Desired Skills: MySQL, CSS, HTML, PHP Keywords: Web Programming, MySQL, PHP, HTML, CSS
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