What text should be included in the main part of the logo? Open to text but not set on it. Words: Kids, Know, Grow, Show, FBC Farmington What type of product or service do you offer? We offer multiple activites throughout the week for children ages birth - sixth grade. How long have you been in business? 20+ years What do you hope to accomplish with your new identity? Simple, clean look that will be used to seperate our program from other church areas but will follow along with the entire church vision. What are your long term goals? Continue to reach out to children in our community and offer services for families in need. When is the deadline for final entries before choosing a designer? March 15th, 2012 Audience Profile: Please describe your existing audience Families and children, birth - 6th grade Who would you like to add to your audience? New families & children Perception/Tone/Guidelines: What type of logo would you like? Simple, clean, not busy, minimal color changes, easy to recognize quickly Do you have any colors in mind for your logo? (if so, why?) not set on any one color. primary would be easy. would like one logo but able to change out main colors depending on the children's area I am promoting. (Ex: nursery, preschool, elementary, preteen) Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo? no Communication Strategy: What attributes would you like your logo to reflect about your business? simple, easy to understand, organized, bold What is your tagline or slogan? "FBC Kids can come to Know, Grow & Show the love of Jesus Christ!" What is the overall message you are trying to convey to your target audience? FBC children's dept is a place where your child can come to know who Jesus Christ is, they can participate in classes and events that help them to grow in the knowledge and understanding of who Jesus is and provide opportunities for children to apply what they have learned but showing their neighbors and community Jesus loves them. Where will your new logo be used? print materials, t-shirts and website Competitive Positioning: Who are your competitors and what do you think about their logos? we do not compete with other churches List competitive URLs if possible What sets you apart from your competitors? Targeted Message: State a single-minded word or phrase that will appropriately describe your company: hands and feet of Jesus Keywords: Logos