Web & Email Marketing Copy, Design, HTML (philanthropy)
We are a leading online retailer in the eyewear business and have been in business since 2006 selling authentic eyeglasses and sunglasses. Recently we have branched out to selling contact lenses products as well and created a new site for it. As a company we think it is important to give back to the community and have been considering partnering with a non-profit for a good cause. That day finally arrived and we are now partners with a non-profit focusing on providing sight to the needy. Our movement is essentially 'Buy One, Give One', which works the following way: for every pair of contact lenses purchased, we donate a pair of glasses for someone in need. The recipients of these glasses will be mostly citizens of Ghana and India as these are the clusters where the non-profit is active at. What we need: - Marketing copy for the website (similar to TOMS shoes /our-movement/movement-one-for-one) - Marketing copy for email newsletter (will be sent to existing customers and inform them about the partnership and our movement) - Website HTML & Design - layout the copy and creatives into a coherent landing page; has to deliver meaningful impact using the content materials to make it easy to read, informative and engaging. TOMS has an excellent implementation: /eyewear/our-movement/. - Newsletter HTML & Design - same as above, but shorter in content but not less as powerful. Marketing content: - Mission overview (What we do/give) - Who we work with - Who we help (where we give) - Why sight - How you can help our movement - Media content (creatives, videos) will be provided We need someone who is quick and good in PR web marketing to write up these copies, especially someone who has prior work involving non-profits. Please feel free to contact me if you need any more information in order to create an accurate quote. Company and non-profit information will be shared once rate has been agreed upon. We are considering this project to be take not more than 3 hours of writing + 3 hours of design - but open to negotiation. Thanks, Airine Desired Skills: Email Marketing, Internet Marketing, Public Relations Keywords: Email Marketing, Relation, Email, Marketing, Internet, Public
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