Company Name: Jetari Diamonds Slogan: What We Do: We are a web-based, full service, retail jewelry store, specializing in quality jewelry at excellent prices. Our Industry: Retail Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - A sense of style and luxury #2 - Smooth, flowing font, with bold block letters, similar to myjewelrybox.com -- but different #3 - Perhaps a European look & feel, Our Target Audience: We are a web-based, retail jewelry store. We utilize traditional ecommerce marketing strategies such as giveaways, affiliate promos, social proof marketing, client reviews and so on. Although we will have clients from all walks of life, we are geared towards educated women in higher tax brackets, younger women with a sense of traditional / classic fashion sense, and under 40 males looking for no-brainer birthday gifts and classic engagement rings. We carry jewelry standard similar to that of myjewelrybox.com, jamesallen.com, ice.com, and superjeweler.com -- we want to be recognized as among these top 20 online jewelers We are not a fashion-forward, super trendy brand, trying 1000 styles, in hopes of creating the next trend. We are the open and honest, family jewelry store that MR. and MRS. John Q American (and Canadian) shop at. Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Character A Character logo consists of a mascot to represent the brand. Please note that Character illustrations are extremely time intensive for designers, and for the best results the prize should be at least $400-$500. Famous examples include: Web 2.0 Although there is no official description of "Web 2.0" logos, some common elements can include: vibrant colors, subtle 3d feel, bold type, color transitions, and shadows. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: black, gold, and white The company colors are black and gold; the site layout (still in development) features a gold background with black trim (buttons, lines, text, etc) We'd like to see yellow-ish gold, and goldish-champagne tones, to compare Our Ideas and Additional Information: Not really. As previously mentioned, we sort of like the font used by myjewelrybox.com, but need something marginally different. jamesallen.com & diamond.com have a nice clean look that we like. ice.com is a little too minimalist for our taste, as is bluenile.com; while we really do not like the kitchy, cheap feeling of superjeweler.com Where we will use the Logo: Web, Print