PR Requirements RATstandsNorth America Phase 1: PR for the Z3 tablet stand in 2 vertical markets including and the music segment. Generate the other two vertical market media lists. Finalize the press release. Distribute the press release and product photos via email to the key target media. Conduct follow-up calls and emails with media. Phase 2: PR for our new Radio DMX line to the lighting segment of the smaller entertainment venues Finalize the press release. Create the value proposition geared toward lighting and production people of theaters, production companies, universities, etc. Distribute the press release and product photos via email to key target media Phase 3: Case Studies and ongoing PR maintenance PR for the RAT Stands brand and or reference catalog of professional music stands and related lighting products geared toward music venue architects, technical and production personnel and independent production companies (suppliers to aforementioned). Emulate the L’Oreal slogan “we’re worth it”. Our offerings are high compared to competition with functionality, construction/durability and appearance that provide prestige and yet have lower life-cycle cost is lower. Case studies on the company’s top notch references/clients using location images to attract interest in feature stories. Examples: Walt Disney Concert Hall, The Metropolitan Opera or the Morman Tabernacle Choir performing at  the Summer Valley Symphony (Sun Valley Idaho). Keywords: Public Relations