Campaign Marketing Manager - 12 months Contract
Working on a contract for up to 12 months possibly longer*Designs multi-tactic campaigns to achieve program objectives defined by MPM and completes the campaign brief / campaign calendar *Responsible for choosing tactic mix, identifying customer contact sequence and setting communications strategy *Supports the Marketing Program Manager in development of the program brief associated business case and multi-campaign program calendar *Identifies type and timing of campaigns, analyzes campaign performance and relevant competitive, market, and customer data to stay current on campaign best practices and effective tactic mix, sequencing and campaign message development *Defines promotional content required for campaign including PR *Adheres to established brand and messaging standards - also when working with 3rd party *Aligns messaging to campaign touches *Aligns & works with country Campaign Coordinators on campaign execution *Selects and manages vendors for specific campaigns and/or services *Owns layout and design (E-pushes, collaterals etc.) in collaboration with MPM *Allocates campaign budget in close alignment with MPM and tracks campaign costs *International events: Responsible for implementation of the event (incl. budget controlling) and working with SU during preparation and execution; Local Marcom/Agency: Responsible for selected event aspects *Reports into the EMEAI Marketing Operations Manager *Extensive Marcom expertise, including demonstrated e-marketing expertise *Cross-discipline Marcom skills with demonstrated competency in implementing a wide mix of tactics including Demand Generation, advertising, PR, direct marketing, E-pushes, print mailings, customer events. *Experience in technology-oriented B2B environment, experience in the analytical markets desirabl *Project management experience and demonstrated skills to work with agencies and vendors *Demonstrated ability to work in a multi-country / multi-channel environment across Europe *Strong written and oral communication skills in English and preferably another major European language Must hold a marketing qualification.Ideally worked within a large corporate environment.Worked wthin a complex, busy working environment*Project management experience and demonstrated skills to work with agencies and vendors *Demonstrated ability to work in a multi-country / multi-channel environment across Europe *Strong written and oral communication skills in English and preferably another major European language
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Cheadle, Nw
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Expired |
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