We need a logo for an online e-commerce bakery. The name of the bakery is 'Charming Confections.' The tagline is 'Simply Sweet Treats.' Ideally, we would like the tagline integrated into the logo (e.g. below the logo but part of the image) The focus of the site will be selling baked goods as gifts. The target audience is middle class and upper class professionals as well as businesses. Charming Confections will be a place to purchase unique and affordable gifts. The personality is 'sophisticated,' not 'Suzy Homemaker.' The image should be appealing to men as well as women. The logo will be used on the web site, business cards, stationary and packaging. So, the colors used in the logo must take this into consideration. ------------------------------------------ Added 10 FEB 2012, 11:21 AM EST Logo Design Criteria Distinctive ? Must be distinct, easy to read and understand ? Should be unique enough to avoid confusion with other companies? logos ? Unique Useable ? Must be useable across many different mediums, from letterhead and business cards to websites and sales materials to pens and clothing. ? Should work as well in black and white as in color ? From a size standpoint, it should be simple enough to look good on a business card, yet intriguing enough to work on a large poster or billboard Effective Use of Color ? Consider starting work in black and white; making choice of color one of the last decisions ? Not only needs to work in black and white, but it should also still be effective ? If color is needed to communicate the message then too much emphasis has been placed on it ? Limited number of colors (too many significantly increases cost of marketing materials) Memorable ? Should make a statement about the company ? It should be engrained in the consumers brain when think of gift giving ? Simple but not so abstract that consumers won?t understand it ? Conveys the brand?s personality, a consumer benefit or a differentiator ? Imaginative ? the logo elicits an ?aha?, or at least a little smile, because it expresses the company?s difference and a buying advantage in a way that?s fresh, stimulating and honest. ? Reflects the goals and values of the company Original ? No clipart and 3rd party stock images ? All artwork will be royalty free and free of any copyright infringement ? Full rights to final design transferred upon completion Typefaces ? Use a maximum of two fonts of different weights ? Typeface personality should reflect the icon?s characteristics ? Match the font to the style of the icon (balance) - If too similar, the icon and font will compete with each other for attention - If too dissimilar, the viewer won?t know where to focus ? No fad typefaces Deliverables ? Color codes ? Fonts used (files) ? Final logo (both color and gray scale) - Vector (Adobe Illustrator or Corel Draw), scalable to any size - EPS - GIF - JPG - PDF - PNG (1001px in 72 DPI) - PSD - TIFF Desired Skills: Graphic Design, Illustrator, Logo Design, Corporate Brand Identity Keywords: Logos, Corporate, Brand, Illustrator, Identity, Logo, Graphic, Design