Job Description Established internet business in the sports industry looking gain a better understanding of its number. Looking for someone with expertise, initiative, leadership, and experience to: a) Structure financial reporting & bookkeeping b) Perform basic financial analysis to better understand the key business numbers of profits, losses, lifetime customer value (LCV), cost per lead, cost per sale. c) Advise management for better financial management and business growth decisions to improve profits and cash flow. In sum, we're looking for a business financial advisor who can also perform bookkeeping, accounting, and financial analysis tasks. In your application, please indicate, in your opinions which key numbers a business owner should focus to gain a ''true'' understand of how its business is doing. Also, please indicate what experiences and knowledge that you have that will benefit a non traditional business but a business that is internet-based. Thank you. Marc D. CEO, Owner Keywords: Accounting, financial, bookkeeping, leadership, reporting, analysis, management