Vero Beach Theatre Guild Logo Design Contest
Company Name: Vero Beach Theatre Guild Slogan: What We Do: The Theatre Guild has been Vero Beach’s premier community theater for 54 years, bringing affordable live theater to the Treasure Coast since 1958. We have been raising the curtain on San Juan Avenue since 1985, and present five main-stage productions, as well as a summer production, each year. Our Industry: Entertainment Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - That we are a community theatre, which puts on professional quality shows #2 - History of our theatre in this community #3 - Class and sophistication Our Target Audience: Our audience consists mainly of retirees in Vero Beach, FL. While this is our "bread and butter" and we would like a logo that reaches this audience, we would also like to expand to other segments, including the younger segment. This area has an affluant market we would like to attract, as well. Styles that we are interested in: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Emblem An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: we would like Gold, as shown in the masks in the attachment. The masks can be integral (larger than the name) or the name larger, we would like to see both options. We are NOT married to the madallian look currently on our website. Our website is blue (see attached link), so we would like have blue in the logo. We want the logo to work with other show logos we use and not clash. We have teal, but do not want that going forward. No: Orange, Purple Our Ideas and Additional Information: check out our new website: verobeachtheatreguild.com. We would like to recapture some of the header space, so the curtains will not take up as much geography. The logo needs to work with this move. Attached are some logos we liked (ESPECIALLY, THE STYLE OF THE MASKS), but we cannot use due to the source (shutterstock). NOTE: We would have used these masks had we not had usage issues, so a successful design will have similar "emotion" as is displayed in these masks. Can be different, but no scary mask faces, please. The ribbons were preferred over the circle (the general feeling was the circle was too generic, looked like a college, while the ribbons showed a creative element). We need to show creativity in our logo, since we are a theatre! requested in the logo are: VERO BEACH THEATRE GUILD (does not have to be all in caps, can be mixed case) and Est. 1958. We do not like the font in the ribbon logo on the attached. Fonts we like are: Fontloroy Brown Gatsby Bold Lucida Melbourne Serial Organ SavorNowText43 heart However, we are open to other recommendations. We want something legible, but with a creative flair, just not comical! We need a full color, robust almost 3-D (on the masks) looking logo, but we will need to logo to work in B&W for newspaper print ads. We often use spot color, so maybe there is a B&W, 1 color and full color version. Where we will use the Logo: Web, Print, Billboards & Signs, Mugs, T-shirts
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