Spot opens with a poor bank president screaming against traffic for people to come in to the new bank branch. Problem is ... his son-in-law's sign company didn't get the sign up in time for the branch opening. Shoulda hired A-Plus Signs. Guy 1, as if across the street watching this pitiful bank president beg for attention, approaches Guy 2 and asks what the heck is going on. Guy 2 is the straight man of sorts. He somehow has inside poop on the bank president's predicament. I want Guy 2 to almost feel for th bank president ... like "another good man brought down by an idiot son-in-law ... sad."