Competitive SEO & Interent Marketing Audit
I have a list of competitors. I would like someone to review each of their websites to understand their respective SEO, PPC, Blog, and Social Media Strategies. The analysis for each company should include: -- A listing of H1, H2 tags, page titles, meta descriptions, keywords, etc from the websites. --Their targeted SEO keywords, monthly search volume, etc. --Their PPC targeted keywords - CPC, search volume, etc. --If they are doing ad retargeting. --What ad networks they are using. --I want samples of their text (Adwords) ads. --I want samples of any banner ads. --List of social media outlets they use, along with metrics about followers, activity, topics/content and engagement. --Last 20 blog post abstracts & statistics on comments ("engagement") --An overview of their linking strategy - where are they getting links to their site, which of those sites have the highest "link juice" value. --What internet marketing tools they are using (Analtyics, Marketing Automation, Visitor Tracking, etc.) I'm open to anything else you think that should be included. I would like the final deliverable to be a PowerPoint slide deck with 1-3 slides for each of the 10 companies that will be included in this analysis. The final deck should also include a summary for each of the major sections above so I can quickly compare keyword strategies, social media engagement, linking strategies, etc. I would want this completed within about a 1 week. Desired Skills: Advertising, Google AdWords, Internet Marketing, Market Research, Marketing Strategy Keywords: Research & Surveys, AdWord, Strategy, Market, Marketing, Research, Advertising, Google, Internet
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