We are a national (Australian) physiotherapy FRANCHISE group. We offer four core services - physiotherapy, massage, pilates and personal training. Being a franchise group, we have a national website that represents 30 individual physiotherapy practices in different regions. We need someone who understands our objectives well - as a franchise group we have unique needs. Our primary objectives are: - to increase search engine rankings for each of our 30 practices (located in different regions) under the following search terms. - to increase number of visits to our company website - practice suburb/location PLUS - Physio - Physiotherapy - Physiotherapist - Pilates - Clinical Pilates - Massage Job Description: Your responsibilities: - Ensure that all websites and internet properties meet content and architecture requirements for SEO best practices - Collaborate with team members to improve site performance, identify top keywords, develop content strategies and other optimization opportunities - Build systems and protocols internally that continually ensure that the website and relevant properties are optimized - Review and analyze company website for areas that need to be detailed or improved - Provide and organize comprehensive SEO reports - Perform keyword analysis for pay per click (PPC) campaigns and organic search results - Promote activities and interactions that build ranking and increase awareness of the company's profile Your qualifications: - Primary skill: SEO - Understanding of search engine ranking algorithms - Excellent analytical, organizational and communication skills - A complete Elance profile - References or an established reputation on Elance preferred Desired Skills: Google AdWords, SEM Keywords: Search Engine Marketing, AdWord, Google, SEM