Public Relations/ Human Resources Taking ordinary and making it extraordinary.Beyond press releases, which are generalized announcements, publicists also cultivate relationships with journalists in order to place stories with them. Good publicists understand the inner-workings of the media so they can recognize the stories that certain journalists want to write about. Certain stories are obvious and don't require much in the way of publicity: If you're a publicist who works for Ford and GM buys Ford, there's no need to generate press interest in that story, since it's major news in and of itself and journalists will be all over it. Desired Skills: Public Relations, Public Speaking, Telemarketing, Social Media Marketing, Marketing Keywords: Marketing & Sales Consulting, Relation, Media, Telemarketing, Marketing, Speaking, Social, Public