Company Name: The Final Surge Ltd (www.thefinalsurge.co.uk) Slogan: touch your vison What We Do: A powerful resource for people inspired to predict and create their future using human technologies (New code NLP, Hypnosis, Strategic Intervention, coaching) to boost performance in challenging business contexts; pressurised sporting environments; fast, sustained weight loss; exams & finding fulfilment & deepening intimacy in relationships. Our Industry: Consulting Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Certainty: A highly trusted authority in the field of peak performance and change #2 - Excitement: A new dawn of accessibility to extraordinary human technologies, previously available only to the top 1%. #3 - Contribution and growth: This is about being part of a movement designed to liberate people from fear, so they can be themselves and contribute their gifts to loved ones and the world, especially in times of uncertainty. It's also about growing & blooming Our Target Audience: 1. Individuals looking to loose weight and keep it off while enjoying the process. People who have tried different strategies but still find themselves left with unresolved weight problems. These might be people who are obese and are therefore suffering from health risks. They may also be women looking to lose weight so they can have children safely (also through IVF). They may be people who can't seem to shed a few extra pounds. 2. Individuals suffering from burn out in their career; people looking to unleash their passion and find fulfilment in their work. 3. In business, high performers who have been promoted to unfamiliar positions of greater responsibility; where superior judgment, decision making and leadership need to be exercised as a matter of course. These may be people in high performing sales or financial service roles, business leaders and leaders in governments. 4. People (18-55) looking to find their ideal intimate partner or rediscover trust and intimacy in their existing relationship after challenging times or past emotional hurt. People who have obstacles in their relationships that prevent team work, intimacy, free expression of love, excitement and harmonious living. 5. Pupils and students 16+ who want to unblock inner psychological conflicts that stop them performing at their peak (such as fear of failure, test anxiety, destructive relationships at school/university, debilitating beliefs, fear of failing to meet parents' expectations). Students (of all ages/professions) who have imminent exams to sit/prepare for, who suffer from debilitating nervousness such as test anxiety. People who will benefit from being in high performance state when they enter the examination context. 6. Professional athletes (male and female) looking to unblock the psychological obstacles that stop them performing at their peak. Fear of success, fear of failure, belief they're not good enough, pressure off the field/court/track. Athletes who come up against powerful, skilful, motivated opposition who appear to have no weakness Target market is UK based, ABC1 demographic, mostly in London and the South East of England. Individuals are educated to degree level in a variety of industries but earning £35,000 at the lowest level and in excess of £200,000 at the top. These people recognise the importance of psychology in high performance. These people are goal orientated and believe they are or at least can be the authors of their own success. We anticipate women will make up the majority of our audience in the areas of Weight Loss and Relationship. The mix is likely to be more even where Career and Education are concerned, with a slight bias towards males in sport. The target audience enjoys eating out, socialising in trendy environments. They have an interest in fashion and appearance. They may have invested in cosmetic enhancements. These people are brand and design savvy, having been exposed to providers of high end/ luxury goods and services. Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Emblem An emblem features the name of the company typically enveloped by a pictorial element or shape. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: Orange/gold, grey, tufa, stone, navy blue, royal blue, amber Our Ideas and Additional Information: dynamic, impactful and elegant. The image is definitely high end and aspirational and spiritual. A brand like 'The North Face' communicates some of our ideals but only the physical side. We want to convey the idea that you will be prepared physically, psychologically, mentally and spiritually for the an imminent challenge that has, up to now, been very difficult to overcome. This is the resource you've been waiting for to unleash the courage and extraordinary skill that will help you unblock the internal obstacles that stop you becoming the champion; stepping up to the next level; reinventing yourself in your career; passing tough exams; making great decisions under pressure; loosing weight for the last time. Where we will use the Logo: Web, Print, Billboards & Signs, Television, Mugs, T-shirts