Company Name: Avesta Homes Slogan: What We Do: We own and rent apartments in working class neighborhoods, providing professional, customer-focused service. Our Industry: Real Estate Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Dependable #2 - Welcoming/friendly #3 - Professional Our Target Audience: Working-class and lower-income population ages 20 through seniors; large percentage of target population is Hispanic. We are looking for stable, dependable people who want a safe place to live and will be respectful to us and their neighbors in return. It will include singles, families, seniors, etc. Styles that we are interested in: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: Primary color should be blue (Pantone 286C, or possibly 285C). Should work equally well when blue on white or white on blue background. Can include accent color that is close to golden yellow or yellow-orange (1235C, 137C, 1375C, 151C, etc.), or be monochrome. Our Ideas and Additional Information: The logo should be focused on the name "Avesta" (not in lower case, maybe small caps). "Homes" should be incorporated but not dominant, and should be able to be easily replaced with property names (e.g., "Tropical Isle", "Marbella", "644 3rd") for individual property signs and logos. Mostly commonly this is underneath the "Avesta" and toward the right, but we are open to anything that fits well. We would like an abstract or pictorial mark that can fit into the logo (either off to either side or upper right). This could be something we could use by itself for certain branding purposes, but doesn't need to be. Current logo is attached with lines on either sides of "HOMES"; one new idea is also attached. Where we will use the Logo: Web, Print, Billboards & Signs, Mugs, T-shirts