Company Name: Laurel The Stylist Slogan: What We Do: Wardrobe, Food and Prop Stylist for the advertising, commercial and fashion industry. Our Industry: Miscellaneous Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Style #2 - Modern #3 - Diverse Our Target Audience: I am targeting people in the creative industry, art directors, producers, agents, editors, photographers, graphic designers,, etc. i would like to appeal to a broad national and international market who are of a broad age range. These people are very aware of design and aesthetics and know a bad logo when they see one. They are equally impressed when they experience the "wow factor", an experience that makes them stop in their tracks. This is what I am hoping to accomplish with my logo. Styles that we are interested in: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: I like subtle, neutral colors. I do not like anything too loud and bold. When color is used, I prefer a more muted (not pastel) version of it. I would like to use colors that convey creative, calm, strong, modern and sophisticated Our Ideas and Additional Information: I am looking for something simple, sophisticated and modern. I do not want too many characters, lines or colors. I would like it to be fresh and recognizable, modern enough for today but timeless enough to last for many years. Please check out my website at www.laurelthestylist.com to view my work and to get a better idea of my style. My business name may change slightly (possibly to "Styling by Laurel") so I do not want to include my business name in the logo, however, "Laurel" and "Stylist", can be used. I hold many hats in my work, wardrobe stylist, food stylist, prop stylist, producer, art director, so I need my logo to be versatile enough to encompass all these jobs (ie. I do not want something such as a sewing needle, it is too limiting). Where we will use the Logo: Web, Print