This assignment aims to develop a Social Media Marketing plan (SMMP) for the web site that will sell a superfood supplement under the brand name SupraVitan that is also supported by a web portal and .info The new superfood product SupraVitan is aimed for a global audience where we will start to market the product in the USA. Hence the marketing plan should be developed with this market focus in mind and with the understanding that additional markets will be added as the product sales gains traction. SupraVitan will be positioned as a high quality product with will be reflected in the physical Product, the Price and the Place where the product will be Promoted. The targeted market segment is men and women where they most likely have children, a higher then medium income are very interested in their own and their families health and are prepared to pay a little extra to ensure they get high quality food products. The plan should focus on using social media such as Twitter, Facebook, youtube, blogs and all other relevant social media platforms. Included is to develop a concept for an effective affiliate marketing program where relevant health oriented websites can be approached and then signed up for such a program. The program need to include a list of the top 20 health oriented websites in the USA, and a concept of the affiliate program as such. SupraVitan Brand Equity. Supravitan is a 100% natural superfood product that is proven to be effective to help its consumer to stay young, healthy and vibrant - To make key Brand message statements that can then be used in the marketing campaign to ensure a consistent message when using a multiple of different media platforms. - To design a Visual Brand for SupraVitan that then can be used for marketing, to be put on the product label etc. - Q&A sheet that asks and answers the 10 most likely questions from the users/buyers that is based on researching similar products websites. - A press release that is to be sent to all relevant portals, publishers etc where a list over the proposed media (included the email to be used) where at minimum the top 20 of the most influential/most read media in the USA. The plan should also include a cost estimate for implementing the plan and then to maintain the plan by managing the selected social media platforms and to write articles on such platforms, The party that assumes this assignment need prove that it has the experience of both developing and executing social media Plans successfully and where the assignment will follow the following milestones: 1. Issue a draft template for what should be included in the SMMP that then is reviewed and after possible changes then are approved: 25% of the fee is paid out 2. Issue a draft SMMP in accordance with the agreed template that are then reviewed and commented on to allow the assignee to then finalize the SMP: 25% of the fee is paid out 3. Issue a final SMMP that then addresses all the issues derived from the review, if so the SMP will be approved: 50% of the fee is paid out ------------------------------------------ Added 10 FEB 2012, 2:43 AM EST We will accept offers that do not include the brand design part, if so this should be mentioned in the proposal Desired Skills: Branding, Internet Marketing, Marketing Strategy, Social Media Marketing, Affiliate Marketing Keywords: Viral Marketing, Media, Affiliate, Strategy, Marketing, Branding, Social, Internet