Online Marketing Manager
The Online Marketing Manager maintains and manages all aspects of the online presence for the company and its clients. The qualified candidate will build, implement and manage online strategies for site advancement, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC) campaign success and Social Media interactions. The candidate will track site performance, traffic analytics and SEO and PPC success using Google Analytics, Excel, as well as build and maintain a voice for the company through numerous social media outlets. This position is located in Pittsburgh, Pennsylvania. Essential functions of the position: Manage and update corporate websites and monitor and analyze traffic Analyze site traffic to plan, coordinate and implement site advancements Optimize and maintain SEO/SEM campaigns Research and optimize ongoing SEO keyword strategy Manage outside vendors for continual site development Test and optimize PPC campaigns using Google Adwords and Bing Adcenter Create online content including graphics, photos and web copy Modify site content using HTML and CSS Knowledge/Skills/Abilities: Minimum 5 years online marketing experience in SEO, PPC, social media and site management Bachelor's degree in Marketing, Digital Media or other relevant course Preferred Qualifications: Demonstrated teamwork experience and capable to work with minimal supervision Strong oral and written skills Able to work under tight deadlines and pressure Capable of managing vendors Expert at interpreting site data using Google Analytics and Excel Knowledge of web technologies such HTML, CSS and PHP Comfortable identifying and conveying key trends and areas for improvement
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