Company Name: Acumen Financial Partnership Ltd Slogan: What We Do: Clear plain English,common sense approach to financial planning advice which help clients identify and achieve their goals,preserve their wealth, deal with life's events (business and personal) achieve financial independence for themselves and their loved ones Our Industry: Financial & Insurance Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Integrity #2 - trusted advisers #3 - what you see is what you get Our Target Audience: educated professionals (accountants solicitors doctors architects) and successful business owners, financially aware typically 35-75 with largest group 55-70, North west England,-interests family and friends, art, music fine wines and eating out,theatre, walking, ornithology etc, conservative voters, self starters, belief in the capitalist system, traditional values, integrity honesty, meritocratic Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Abstract Mark Uses abstract shapes and symbols to convey an idea or attribute about the organization. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: We do not want yellow,purple,orange Our Ideas and Additional Information: The letterhead will be white Where we will use the Logo: Web, Print, Billboards & Signs