Advertising Operation / SET
The primary responsibilities for this role include the following: * Traffic and maintain structured and often sophisticated advertising tests * Provide ongoing and campaign completion analysis * Optimize advertising campaigns using levers including media partners, customer targeting, content and creative * Track, measure and report on channel results * Deliver against project plans and deliverables on time and on budget Basic Qualifications: * 3+ years of demonstrated and progressive professional success * Experience in trafficking online advertising campaigns (display or search engine) is a must * Must be comfortable with Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities * 1+ years of social media experience, with exposure to running advertising campaigns on social networks being ideal * Attention to detail is critical. Must be able to operate in the detail that comes with the aforementioned responsibilities Preferred Qualifications: * MBA or management consulting experience preferred * Experience driving online B2C customer acquisition, lead generation and/or revenue generation preferred * Strong analytical abilities, especially with respect to experimental design and analysis * Willingness to wear whatever 'hat' is necessary to ensure success * Adept at making data-driven decisions
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