I need someone with great skills in writing the "About" section of my website. Although I have all the material needed to publish my About page, I'm unable to reduce it and put it all together so that it meets all the criteria for a great About section. I've also read much conflicting information about how much of the content should be About Me vs About You, and how to properly mesh the two together. My business is a small and growing fitness, nutrition and body fat loss services business that's currenly in the process of completing a manual/book on how to become lean and fit, targeting primarily the middle-aged baby boomer generation market. The fitness and weight loss business is extremely filled with lies and deceptive marketing tactics, preying on people's vulnerable state of health and the desire for "quick fix" remedies. My goal is to use my many years of experience both academically and as a life-long practitioner to dispell these lies, and provide a system which I've developed in oder to show others exactly how to go about achieving their fitness goals via a step-step approach that is more of a lifestyle and way of life, rather than some temporary, short-lived method that in the end almost always fails. My goal is to appear extremely credible, emphasizing not only my extensive background both academically and physically, but by practicing what I preach every day. Whatever content or text is used on my "About" page needs to capture potential clients and customers immediately, and let them know that my services have the solution to their problems of poor health, obesity, lack of vitality, etc. It will be a challenging task to accomplish so I don't want someone to accept this job unless they really think that they are capable of writing really outstanding, creative and convincing content. I can't accept the same old, same old content that you see on so many websites. If you've read through this description, and believe you're up for this task, I'd appreciated hearing from you. Thank you Desired Skills: Web Content, Article Writing, Content Writing Keywords: Web Content, Writing, Web, Content, Article