Edit/Rewrite Sales Letter to Moms of Sick Kids
We're a Holistic/natural wellness center that doesn't believe that the end of illness is reached at the bottom of a prescription drug bottle. Our center is one of the largest and most branded in our community for offering truly holistic treatments that address pain, illness, and disease on the physical, mental, emotional, and spiritual levels altogether, hence getting to the underlying CAUSES of health problems. We are exploring several different patient niches to pursue. Recently, we took on a child patient (not common in our business) who had major health problems for all of her life (11 years). We're talking major stuff - random seizures, blindness, paralysis, chronic burning body-wide debilitating pain, and digestive issues. The child patient had open heart surgery as a baby and had brain damage traced from this operation. The child's frantic parents tried the top medical doctors as well as alternative professionals, like chiropractors. Nothing worked until they became our patients 5 months ago. In 5 months, without drugs or surgery, we reversed the child's blindness, seizures, paralysis, and pain, by identifying what was causing these issues instead of covering up symptoms with drugs. Obviously, this is a powerful case study. We also have testimonial letters from the patient herself and the patient's mother, who spent over $200,000 on treatments that didn't work, prior to coming to us. I want you to turn this case study, a story about our services, plus the testimonials into a long-form sales letter, targeting moms with sick kids, who have lost all hope and whose own doctors have already given up on them, like what happened with our patient. The sales letter is designed to get qualified web traffic to call our clinic to take advantage of a special online coupon offer - an assessment with our chief physician and staff for $199 (reg price $499). In the assessment, we take a look at the child, run them through some specialized equipment, and gain an idea on where to begin treatments. Parents will then have the choice to purchase a therapy package with us at that time or take the information they learned from our clinic elsewhere. PROVIDED TO YOU: 1) All information about our clinic 2) Our USPs that you can use to highlight in the sales letter to drive credibility and value building with prospective patients 3) Original testimonials from our patient and her mother, detailing the gritty details of despair that turned into recovery and hope DELIVERABLES: 1) Consultation over Email or Skype regarding this job and what your overall strategy will be in creating a highly emotional sales letter that will encourage parents to call our clinic for help ($199 assessment, then therapy for their child). 2) Long-form sales letter. Highly targeted and qualified web traffic will be driven to this page from search engines and Facebook, so your letter should be written accordingly to be appropriate for the web. TIMELINE: Seven business days or less. GOAL: Emotionally involving sales letter that builds quick rapport and value with a prospect online. Encourages them to take advantage of our discounted fees to come in for the initial assessment and consultation, which hopefully will lead to treatment. High converting copy that PERFORMS and doesn't bally-hoo around. Thanks for bidding, and we look forward to working with you. Desired Skills: Sales Letters, Sales Writing, Copywriting Keywords: Copywriting, Writing, Letter, Sale
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