For UK/US Software Company     Lead Generation / Social Media Executive   We are looking for a dynamic marketing executive  with proven lead gen experience who can create and manage the campaigns for us for both our UK and US operations. Lead gen includes mail campaigns, hosted campaigns and social media. We recognise that Social Media is important and the successful applicant will be able to discuss their strategies and achievements for this media. We need someone who knows these subjects, can deliver results and achieve personal recognition. Are you driving, persuasive, persistent and articulate? Do you want to become a key person and make your ideas count. Then we are looking for you! The Company C2C are creators and vendors of eMail Archiving and eDiscovery software solutions. We sell to SMEs up to large corporates and governmental organisations around the world, though most of our business is US, UK and France. Our HQ is in the UK with US offices. We believe in good marketing, and are keen for the right individual to grow in their marketing career.   Our ambition To be clearly visible as a major player in email archiving and eDiscovery. Most of our competitors are multi-million dollar US based companies. We are relatively small, fleet-of-foot and able to match them for technology. We aim to remain a top player and need a good marcomms exec to help keep us there.   Your background Preferably a degree. You have at least 1 year of experience of marketing communications At least 1 year from the software industry (or at least IT) You should have good experience of related web-site technologies.   Your personality profile Good words to describe you include: driving, persuasive, persistent, articulate, self-starter, communicative, accurate   The role This role is based around lead gen for US and UK, includes -          creation and sending of mailshots -          lead gen through social media -          exploiting CRM and marketing automation engines -          lead gen through other external sources -          generating and capturing new contacts -          managing mailing lists   Your skills should include -          proven knowledge of mailshots and anti-spam techniques, CRM (Microsoft Dynamics would be preferable) -          proven experience with social media marketing -          knowledge of marketing automation engines useful, also Google analytics    -          good written English, creative writing -          preferably some marketing exams (CIM) -          technical skills - html is essential   This role reports to the Marketing Director   Other details Based in Reading, Berkshire. Salary - according to experience, incl pension.   THIS JOB IS BASED IN READING, BERKSHIRE. YOU WILL BE EXPECTED TO COMMUTE TO THE OFFICE EACH DAY.   No agencies please.