Name to incorporate in the logo Leazard Slogan to incorporate in the logo None specified. Description of the organization and its target audience Leazard.com is a social network for residents or people living within a city to interact and create activities. Therefore, the logo should communicate a message of being friendly, getting people to search and join activities, and yet simple enough that it can be accepted by almost everyone’s taste. Target audience : Adults, age 15-40, educated, professional Industry Internet Preferred logo types Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name in a stylised type/font becomes the logo. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences blue, black, grey, brown To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes Type of Logo (Textual/Iconic/Illustrative): Textual + Iconic (e.g. Yahoo with the Y!), or just Textual is fine too (e.g. Google). It doesn’t even necessarily need to have a lizard image. Colour: Not more than 2 colours (excluding black / white) Other Information :keep the textual unique but simple. The iconic logo should also be easy to draw, e.g. the Twitter’s bird or Yelp. The logo should be easy to reproduce on other marketing materials, e.g. stationeries, can be clearly identified on black and white print. Some examples of clean and simple logo can be found at Yahoo!, eBay, AoL, TripAdvisor, Amazon, Slate, Skype Very important to emphasis is to keep it look professional yet friendly, not casual and fun.