Brand Design for Sparkling Grape Juice - Graphic Design Logo Design Label and Package Design Corporate Brand Identity
Our business "Sally's Lane" makes high quality non-alcoholic sparkling grape juice in the south west of Western Australia. The grapes are hand picked on our family farm, the product is hand crafted in small batches, it has no additives or preservatives, and we are targeting the high end or 'gourmet' market. What we need is a brand that reflects all these characteristics, in an elegant and memorable way. We value the natural beauty of the place that we live in, and would like to reflect this in some way in the brand. Our farm has a lane of karri trees (eucalyptus diversicolor) on top of a hill that is very striking, so if we could incorporate this aspect into the design that would be great. We sell the juice in glass 330mL and 750mL bottles with crown seals, and mostly sell at local outlets, farmers markets and gourmet retailers in nearby towns and cities. The markets we are targeting are generally females (young and middle aged), however we don't want to discourage male buyers with an overly feminine brand. There also appears to be a big market in asian cultures, who love the juice. The design should feature clean lines, simple colours, look natural, and be elegant/sophisticated. The colours I had in mind were lime green and white/cream with silver/gold highlights, however please don't let this limit your imagination. Open to other suggestions. There are two types of juice, a white (almost clear colour) and a pink (light pastel pink) sparkling, so potentially we need two slightly different colour schemes to go with the two products. Please let me know if you have any other questions. Desired Skills: Graphic Design Logo Design Label and Package Design Corporate Brand Identity Keywords: Graphic Design
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