This is a single practice Licensed Massage Therapist. The practice emphasis is on therapeutic massage in the areas of Swedish, Deep Tissue and hot stone massage. Practice is close to 50/50 men/women. The majority of the clients fall into the 40-65 age. Most are there for the benefits of maintaining flexibility and overall stress relief. They understand that massage can help maintain their quality of life as they age. This is the primary target audience We also see an opportunity for those that fall into the younger 20-40 year old high activity group. These would be those that are into biking, running, hiking, etc. This is a secondary audience. Job Description: Your responsibilities: Initial project is for the development of 90-130 words of copy for the primary landing page. Copy should be targeted to the primary and secondary target audiences listed in the business description. Identified keywords and phrases are: massage salem oregon (This is the overriding primary key phrase) therapeutic massage chair massage sports massage routine for runners salem oregon massage therapy swedish massage deep tissue massage - Potential future work writing creative copy including headlines, tag lines, positioning statements and feature copy for articles, web content, emails, training materials, direct marketing materials and more - Potential for additional creative copy for additional pages with copy in the 400-600 word range related to specific massage therapy related topics. Your qualifications: - Previous experience in copywriting - Fluent English including excellent writing, grammar, spelling and formatting - Expertise in web copy, SEO. - Online (email) marketing experience a plus - An portfolio that demonstrates an ability to create compelling copy for a wide variety of brands, audiences and industries - Ability to take constructive criticism - A work style that is extremely detail oriented - A complete Elance profile - References or an established reputation on Elance preferred ------------------------------------------ Added 16 JUN 2012, 15:02 PM EDT NOTE: It was not clear in my description that the listed keywords are for a fully built out site with several additional pages on various massage topics. For this project the keyword focus of your copy is on the words "massage salem oregon" Sorry for any confusion caused by the long list. ------------------------------------------ Added 16 JUN 2012, 15:03 PM EDT NOTE: It was not clear in my description that the listed keywords are for a fully built out site with several additional pages on various massage topics. For this project the keyword focus of your copy is on the words "massage salem oregon" Sorry for any confusion caused by the long list. Desired Skills: Content Writing Copywriting Keywords: Copywriting, Writing, Content