Yellow Pages Whiz wanted
I'm looking for a graphics designer/ company who understands yellow pages advertising design for a large scale project. I.e. Working with a group of 5 salespeople and developing their customers ad concepts. There is little time to train the development of yellow pages. Helpful if read and practiced "Turning yellow into gold" or similar to understand layout, design impact, emphasis of key elements. Information like this. http://www.resultscorporation.co.uk/freenewsletter11.asp http://www.resultscorporation.co.uk/ACADEMYYELPAGES.asp http://www.10x.com.au/files/yellow%20pages.pdf Some ad designs before and after ads http://www.max-effect.com/samples_pop.html http://www.max-effect.com/samples_pop1_after.html http://www.max-effect.com/samples_pop2.html http://www.max-effect.com/samples_pop2_after.html 10 other examples http://www.max-effect.com/yellow_pages_more_pop01.html Info Ad Flow/Design Generally, you should be able to place your finger wherever your eye is first drawn and then move through all of the information in the ad without lifting your finger. Grab the readers attention with a large photo or graphic showcasing what you do. While yellow pages ads can often carry more copy than other print ads, try to keep your ad clean, uncluttered, and easy to read. Illustrations should point into your ad -- not towards your competitor's ad. Reverse type can be a very effective highlight, especially for things like your company name and phone number. Use a distinctive company logo somewhere in your ad. Consistency in copy and look from book to book as well as with other media in your mix tends to reinforce and enhance all of your advertising's effectiveness. Keep your reader's eyes heading to the phone number. Headlines Headlines should capture the readers' attention, draw them into your ad and give the reader a quick summary of what services you offer or idea you want to convey. Simple, bold statements, humor, or questions can grab a reader's interest. Identify the single most important feature of your business that sets you apart from your competition. Unless yours is a very well known name, or your name describes a product/service which is otherwise hard to quickly understand, your name is usually not a good headline. Copy Keep copy succinct and to the point -- but be complete. Different people are looking for different things when they shop. Emphasize features and benefits of your product or service. Specify brand names, specialties, qualifications, and other information that makes you stand out from the competition. Include vital information such as location, hours, parking, credit cards, and your web site address, if applicable. Borders Distinctive borders can help create a mood or tie in with your products and services. Bold borders tend to be effective and separate you from other ads on the page. Allowing an illustration or other element to break the border can create visual interest and create extra "white space" around your ad. Must be able to turn ads around quickly and proficiently. Pricing to be based on design, redesign and proof. Set sizes 1/8, 1/4, 1/2, full page (~A4 size) Possibly up to 200 advertisements. Possibility of some logo design requirements as well. Also looking at QR codes All communication is online. PLEASE NOTE Ad Examples required of previous work. Pricing structure required Keywords: Layout, Logo, Graphic, Page, Font, Yellow, Marketing, Redesign, Advertising, Design
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