Name to incorporate in the logo Energy TX Slogan to incorporate in the logo None specified. Description of the organization and its target audience Energy Textiles (Energy TX) is a new line of clothing and bedding products powered by Celliant® technology. Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. See www.celliant.com for more info. It's OK to use a similar color palette, but the logo should be differentiated enough to represent a new consumer-facing brand. The target audience includes athletes and individuals focused on health and wellness. The graphical portion of the logo will likely be added to apparel items. Industry Technology Preferred logo types An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. An image or shape that is easily recognizable is used to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Blue, Green To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Notes Some visual concepts to consider:- a graphic reminiscent of the common recycle logo would fit the concept of Celliant's technology- a textured look for the 'TX' portion of the logo may be worth exploring as these products all include textiles. A texture that looks more like steel or nylon cabling vs. fabric would be interesting to try.