Organization name SvenskaCasinon.com Description of the organization and its target audience SvenskaCasinon.com is a Swedish website promoting online casino brands targeting swedish casino, poker, sportsbook and bingo players. Industry Internet Existing website to reference www.svenskacasinon.com Number of pages needed 2 Page descriptions Svenskacasinon_aggregate theme Info What is needed is a new design for the site svenskacasinon.com. It is a Swedish website listing casino brands on the Swedish market. The target group is 99,9% Swedish people in Sweden or living abroad. We deliver the latest casino news articles and the latest and best casino bonuses to keep our readers updated with the latest news in the Swedish online gambling business. It is a very competitive market and our competition out there is very good at what they do. For that reason we need a new design of our website that is more appealing and more SEO friendly than our current one. The new site also needs to be easy to work with on a daily basis. When looking at our competition you may have a look at ex svenskcasinoservice.se. Sverigekasino.org, svenskkasinoguide.com etc. I see our new website based on Worldpress elegant theme and their Aggregate theme in specific. The Aggregate theme will do us good and serve the functionality of displaying offers and news articles in a good way. We believe that the demo of the Aggregate theme is very nice and clean. See demo: http://www.elegantthemes.com/demo/ Here is a specification about what we want and need with the new design. Logo Svenskacasinon.com Since this is a web design brief you don´t have to develop a real logo for Svenskacasinon.com. Instead just make the beast and easiest solution possible using text etc Web design We believe that the demo for Here is the site in different blocks described one by one. 1. Top navigation bar Top navigation accordingly to The Aggregate theme demo. Colors according to your suggestion. We will have a mouse over function so we need to have one color when a button is active and not active. W need to use buttons as text links. We want to have a top navigation where the click buttons are easy to read. It shall be buttons from left to right: Svenska Casinon Casino Poker Sport Bingo Recensioner Bonusar Casinospel Casino Nyheter 2. 2nd top navigation bar Below the top navigation menu above we need an additional top navigation bar menu. These things are needed, Working titles: Spel Casino Bonus Gratis Spins Bonus kod Mobil casino Jackpott BlackJack Roulette Videopoker Live Casino 3. Top banner This is a very important section of the site. Accordingly to the Aggregate theme they have about 10 pictures. I want to use 3 pictures at the time. The small pics below the top banner according to the demo (8 pics) should not be on display. Small text area just under top banner. Just under the top banner i need a smaller text area on the welcome page. To the right or center - a header: Svenska Casinon. Svenska Casinon should be marked as H1, if you have a better idea of how Svenska Casinon can be displayed on the welcome page to serve the purpose of being H1, please let us know. 4. Promotion area under the text area I want this area to be an area with a frame to promote this months best offer. I see it as a ”block” of aprox the wide of ”Recent From Fashion” and ”Recent From Technology” in the demo. The block could be aprox 120-160 pixels high. The header should start under the top banner. Working title header ”Svenska Casino Bonusar Juni 2012” I need an area for a banner of size X, eather on the right side or on the left side of the text in the center depending what is best practise. Centre I need a header : Working title : Mitt Casino (in bold) Here we need a text with aprox 200 characters. Working title text: Det här är ett spännande casino som du bara måste testa. Du har flera fina bonusar att hämta. To the left or right of the text in the center I need a two text buttons. On top: ”Besök Mitt Casino” Below: ”Läs mer här” 5. Top list Below this months offer we need to make room for the top list. Here I need 5 brands to be on display. I would need a header. Working title: Svenska Casino bonusar . From left to right this text is needed. Casino SE Bonus Recension Logo Swedish flag 10 gratis spins och 1000 kr insättningsbonus Mitt Casino (textlink) Logo Swedish flag 10 gratis spins och 1000 kr insättningsbonus Mitt Casino (textlink) Logo Swedish flag 10 gratis spins och 1000 kr insättningsbonus Mitt Casino (textlink) Logo Swedish flag 10 gratis spins och 1000 kr insättningsbonus Mitt Casino (textlink) Logo Swedish flag 10 gratis spins och 1000 kr insättningsbonus Mitt Casino (textlink) At the end right of each row I need a text button ”Hämta bonus” Logo can have the size almost like the thumbnails in the aggregate demo, ”Recent From Fashion”. 6. Right hand promotion block area”Most popular products” Below the top banner and at the right hand side of this months best offer and top list we would need another promotion block promoting the top 3 game products in a list. The header of the frame should be ”Populära Svenska casino spel” From there right I see a picture of aprox 100X100 of the game and then the text at the left aprox 140 characters. Below the text we need a play now text button. ”Spela Här” and a ”Läs mer” button. 7. News article list Here we have the list of casino news. The nice thing with this theme is that the top 2 news articles are a bit highlighted. Please make a design where a news article is being presented with a featured picture, a header and some news text and a click button to open up the news article to read more. Click button in Swedish should be ”Läs mer”. At the end of the news article there should be a scroll selection of old news like 1,2,3,4,5,6,7,8,9 etc etc. Right hand side bar 8. This months offer At the right side along the top news article we want a highlighted area for ”This months offer”. Working title: ”Svenska Casino Juni 2012” It should be a banner area of 250X240. Below the banner area we need to have place for 1-2 shorter sentences of text. 9. Recent news article post Here we have the list of the 7 most recent news articles post. The design and choise of colors has to be in a way that makes it easy to read the news headers. 10. Did you know that... Here is an area that gives a nice feeling to the site Did you know that in Swedish ”Visste du att”. Here we are displaying some random knowledge about casino and online gambling. Please have a look at svenskacasinon.com to find it at the middle right of the welcome page. 11. Youtube Video clip Below the list of popular games we need to have our Youtube clip. If possible use the format of our current Youtube clip at svenskacasinon.com When looking at the aggregate demo you can see the area below the news articles. They are called Popular This Week, Photo stream, Recent Videos and a 728X90 banner. For Svenskacasinon I don´t see any reason to use this specific area. Instead we go to the footer area and continue there. 12. Footer Left side footer Casino list In Swedish it is ”Casino lista”. On current site svenskacasinon.com in the middle to the right you will find our Casino list. Please make a list of 1-10 casinos as links. Please make 10 rows and 1 link per row. Custom text - center footer Here we will have a 300 words text describing the site. It is of importance that the text is readable. Footer right side Footer navigation In the footer to the right we will list some useful text links. Swedish working titles: Sajtkarta Kontakt Sajtkarta Taggar Sök Links to partners Here we will list our link partners. Header should be ”Kompis sajter”. Here we want to be able to list 5 sites, having their site name on display and a link to their site.. Mitt Casino Mitt Casino Mitt Casino Mitt Casino Mitt Casino News article page (individual template) 13. News article page I would like the have the news article page almost like in the aggregate demo http://www.elegantthemes.com/previe I would like to focus on the news page and remove the Top 468X60 banner. Instead of using the 468X60 top banner I would like to use: Above the news article I would need a promotion area that is being presented on the welcome page. This promotion area is the same that is under the top banner on the welcome page. Working title header ”Svenska Casino bonusar Juni 2012” Below this promotion are the News article starts. I need a news page to contain: Header in the top, posted by, dates and other standard content. News header shall be H1. News text At the bottom of each news article I need: Facebook, Twitter, Google + and Pusha (see www.pusha.se). 14. Promotion area Just under the news article I would need a promotion area that is being presented on the welcome page. This promotion area is the Top List of casinos that is the same that is presented on the welcome page just under this months best offer.. Working title header ”Svenska Casino bonusar” Below the promotion area Top List of casinos I need area for comments of the news article and below comments older related news articles. In the demo http://www.elegantthemes.com/previe in the bottom of the page there is a 468X60 and a 728X90 banner. We don´t need to use these banner areas. Style/theme ideas for the website None specified. What to avoid None specified. Inspirational websites www.svenskcasinoservice.se This site is very nice and clean. www.svenskkasinoguide.com nice, clean and conversion friendly design Notes None specified.