Name to incorporate in the logo Streamlining Chaos Slogan to incorporate in the logo None specified. Description of the organization and its target audience What we do: We help clients reduce the stress in their life by offering services to declutter/organize spaces and by managing life chores and errands for them (lifestyle management and concierge). Our mission is to help them reduce/eliminate the stress that comes from managing a home and working. Target audience Primary: Affluent working moms, business professionals. (People who would rather pay someone to take care of household chores than sacrifice their time off. Secondary: Other Businesses Industry Cleaning & Maintenance Preferred logo types Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Letters/initials from your business name are used to create a logo. Organization name in a stylised type/font becomes the logo. An abstract shape or symbol is used to convey the values of your business. Letters/initials from your business name are used to create a logo. Sample logos Do you have any example logos you like? Providing designers with examples helps them identify the style and aesthetic you like. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences grey, white, black To be used on Print (Business cards, letterheads, brochures etc) Online (Website, online advertising, banner ads etc) Notes Luxury: Not over-the-top luxury, but approachable luxury; do not want to be stuffy, but instead easy-going. (The Audi commercial that shows how stuffy Mercedes is comes to mind. I want to be Audi, in that case--the fun and playful luxury.) Perhaps used sparingly, a shot of color (shade of purple) would help to make it a bit more playful. REVISION: let's move forward with grey and black in the logo. I think they are other ways I can incorporate the purple shade elsewhere in promotion.