Client is running a University and wants to advertise on google and facebook for branding and lead generation purposes. I am looking for a contractor who have an experience of minimum 3 years in handling online advertising accounts on adwords and facebook. Landing page is also a requirement which is to be designed by the contractor only. Job Description: Your responsibilities: - Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets - Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel - Review and analyze company website for areas that need to be detailed or improved - Perform daily account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search platforms - Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives - Monitor campaign results and create reports detailing campaign performance - Provide and organize SEO and SEM campaign reports - Optimize keywords portfolio through testing with ad copy and landing pages - Keyword analysis for pay per click (PPC) campaigns and organic search results - Create SEO content for company website to increase traffic - Improve search engine marketing process - Continually monitor organic search rankings to increase traffic and leads Your qualifications: - Primary skills: Search Engine Marketing, Search Engine Optimization - Good analytical and problem solving skills - Strong communication and organizational skills - A complete Elance profile - References or an established reputation on Elance preferred Desired Skills: Google AdWords Internet Marketing SEM Social Media Marketing Keywords: Search Engine Marketing