Name to incorporate in the logo Discover Heating and Air Slogan to incorporate in the logo None specified. Description of the organization and its target audience Residental heating and air conditioning service and installation Industry Construction Preferred logo types An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. An abstract shape or symbol is used to convey the values of your business. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. Sample logos Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Colors that represent hot and cold or comfort, OTHER THAN BLUE AND RED To be used on Print (Business cards, letterheads, brochures etc) Signs (Including shops, billboards etc) Notes Our logo should be something that grabs the attention of a motorist and sticks in their memory. Our #1 form of advertising is the vehicle wrapped with the design/ name and phone number on the streets.