Name to incorporate in the logo Icecastle (the name is all together, not separate) Slogan to incorporate in the logo None specified. Description of the organization and its target audience Icecastle is an ice cream truck. We wont be selling soft serve ice cream. We will be selling prepackage ice cream to children and adults. Industry Food & Drink Preferred logo types An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. An image or shape that is easily recognizable is used to represent your business. Organization name enveloped by a pictorial element or shape. A character or mascot to represent your business. Sample logos None specified. Values to communicate Feminine Masculine Young Mature Luxury Economical Modern Classic Playful Serious Loud Quiet Simple Complex Subtle Obvious Color preferences Yellows, pinks, blues, orange (all bright pastels). To be used on Print (Business cards, letterheads, brochures etc) Merchandise (Mugs, T-shirts etc) Signs (Including shops, billboards etc) Business card details In the front, the logo and business information. On the back , some ice cream designs. Notes The logo has to be fun, energetic and it needs to have character. The product needs to be shown (see attached files), an actually castle can be use (with texture if possible). Vintage feeling can be used, not too modern. it would preferable NOT to use soft serve ice cream in the logo (only ice cream sandwiches and cones).The ice cream truck will be in Austin, TX.