The central marketing department has an exciting opportunity for a bright, enthusiastic individual to join the Digital Marketing Solutions team. The Digital Marketing Executive will be responsible for creating, loading and testing HTML emails, forms & landing pages - including layout, images and dynamic content areas. They will be responsible for building, reviewing, optimising and updating marketing automation campaigns inline with specific market objectives. Specific responsibilities: - Production of HTML and text based emails including layout and images - Production of lead capture forms - Creation of dynamic Activity Driven emails - Loading, testing and fulfilment of email communications via marketing automation system - Tracking response, traffic, click-throughs and other key metrics to evaluate the effectiveness of activity - Work with Marketing contacts on their campaign brief(s) and requirements, offering best practice advice where needed - Build lead nurturing programs in Marketing Automation System inline with the markets objectives - Complete reporting and work with the teams on optimising, reviewing and amending their campaigns to improve overall conversion Skills & experience: - Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage - Our ideal candidate will be extremely well organised and have excellent attention to detail - Experience of Photoshop, Dreamweaver and creating HTML emails - Current knowledge of industry best practice and usability principles for email marketing will be an advantage - Strong email marketing and copywriting skills - In short, we are looking for an individual who is smart, comfortable with technology, works hard and is enjoyable to work with. - We want to work with 'can do' people who enjoy being part of a committed team RBI General Benefits Package - Pension Scheme - 29 Days Holiday - Paid Charity Days - 2 days per year - Life Insurance (4x salary) - Save As You Earn Share Scheme (SAYE) - Competitive Salaries Reed Business Information brings market leading brands to an audience of millions of decision makers worldwide through its multi-platform media of data services, online lead generation services, community websites, magazines and events. Reed Business Information Ltd is part of Reed Elsevier, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors.