Company Name: QwikResponse Slogan: Restoration & Construction What We Do: We fix homes that have been effected by fire, water, mold, asbestos, or other damages. Our Industry: Construction Formats Accepted .EPS only Top Three Things to Communicate through our Logo: #1 - Professional #2 - Reliable #3 - Construction & Emergency Services Our Target Audience: Homeowners typically in the 40's to 60's. They are in distress because of an issue in their home (flood, fire, etc.) and want immediate service. Styles that we are interested in: Wordmark A wordmark consists of the company name in a stylized type and may include small abstract or pictorial elements. Famous examples include: Pictorial Mark A pictorial mark uses literal or representative imagery to symbolize the brand. Famous examples include: Letterform Mark Typically uses a very small amount of letters (1-2) to represent the organization. Famous examples include: Please note that the above brands are in no way, shape, or form associated with LogoTournament. They are cited as examples under Fair Use for the enrichment of the general public's knowledge of the graphic arts. Color Preferences: Red for quick, fast, immediate Grey / black for professional, top-notch, trustworthy Our Ideas and Additional Information: We have been in business for 25 years. For the last 15 years we have had the grey logo (see attached). We have several different logos that we have tried lately with color and / or making it look more 3D but nothing really pops (see attached). Not sure if we want to try and re-energize the diamond, or leave the diamond and go with a "repair sick homes" look (for example see a competitor's logo at http://24hourrestoration.com). What I get concerned about with the 24HourRestoration logo is that it looks like they do restoration only and not construction which is almost 75% of our business. I also don't want to look like a handyman. Note, a version of the logo needs to be able to be put on the top of our red & white trucks. We can have 1 version for a white background and another version for a red background. Where we will use the Logo: Web, Print, Billboards & Signs, Mugs, T-shirts